A typical Bollywood Project: It has everything: an enticing women in skimpy clothes. A social reformer in a struggling state for a social cause. A good looking chap selling some banks products. And a tragic news mentioning some people have died just like that.
All of this might seem entertaining to us because being the audience of Masala Movies, we develop the taste for such spice. But, I am not sure whether the people who were somehow involved in one of these tragic news feel the same. I dont know whether the placement of the news and ads in this way is coincidental or is it a well thought way attracting more viewers. Please if you cannot sypathise with those people, dont make fun of them atleast.
It can be argued that a newspaper has to tell all the stories and their placement is according to their importance, but I dont buy it because I dont think that Wills Fashion Week and any commercial advertisement is of even seemingly same importance. TOI should put some sense in its revenue generating machine. It hurts.
I have been visiting nytimes.com and bbc.co.uk occasionally and I dont find such nonsense there, then what capitalist reason TOI has thought which these guys couldnt. This is the time when lot of things in India seem to change and in the hope of goodness, I hope TOI will be a part of it.
2 comments:
just a thought..
how about comparing expressindia.com and the likes to BBC/NYT etc, and the online version of TOI to the Sun newspaper maybe.
Well since it is online you could do a couple of things - Use the Adblock extension to Firefox and block the whole ad.indiatimes.com/*
and yeah TOI does seem to be a tabloid these days...the print version is getting pathetic too...
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